3 Simple Ways to Make Your Blog Posts More Conversational
You’ve probably heard that your blog posts need to be “conversational”. You may also have been told why: to create a sense of connection with your reader, keep them engaged, and make your blog sound less like a lecture and more like a discussion. That’s all true. But making your writing “conversational” can be tricky – especially if you come from a business or academic writing background. If your blog posts tend to sound a little dry and stilted, here are three simple ways to change things. #1: Talk Directly to Your Reader Write your post as if you’re talking a specific reader. Picturing an actual person may help – someone you know in real life, or who comments on your blog. You could even imagine you’re emailing them, or writing a Facebook post or comment. And use words like “I” and “you”, even though you were probably taught not to at school or work. When you’re blogging it’s totally fine to...
